Chai Lee Fong is an experienced executive coach and training consultant. Besides training, she is also the co-counsellor of a local counselling centre. She is one of the few bilingual coaches who have experience in both counselling and coaching with people from more than 15 nationalities.
She was the Regional Training Advisor at one of the largest insurance companies in SEA, in charge of both soft skills and financial planning certification training. Prior to her appointment with the insurance company she was the Business Development Manager of the Singapore Training and Development Association (STADA). One of her major projects funded by the International Enterprise (IE) Singapore was to oversee a Human Resource Development market research project in Shanghai. Her job included recruitment of trainers within Singapore, Malaysia and China, providing HRD consultancy services to clients in China and Singapore and designing of training programs for her clients in both countries.
Being in the field of coaching and training and development over 19 years, she brings with her rich experiences and a wealth of knowledge in this critical area of talent management. She has coached and trained many people in how to build cohesive teams, change management, drive organisational effectiveness and leadership, sales and customer service, and stress management.
Lee Fong is a certified Coach approved by International Coaching Federation (ICF), certified Outdoor Experiential Trainer by Singapore Training and Development Association (STADA), certified Advance Behavioural, Career and People Development Consultant by Institute of Motivational Learning (IML), USA (using DISC and People Keys), certified Stress Management Consultant by IML, USA, The Leadership Challenge Certified Facilitator by Wiley, USA, Certified Extraordinary Leader, Extraordinary Coach, Elevating Feedback, and Leadership Lever Trainer by Zenger Folkman. She is also familiar with several other personality profiling and 360 leadership tools such as the MBTI psychometric instrument, Gallup’s Strength Finder, Harrison Assessment and LPI (Leadership Practices Inventory).
First graduating with a Bachelor of Commerce degree in Marketing from the University of Otago, New Zealand, she has also earned a Master of Social Science in Counselling from the University of South Australia, Adelaide.
As a grassroots leader, she values loyalty and justice and with Individualisation being her top strength, she has the innate ability to see the strengths in others and help them by fanning the flames their gifts.